Report
India Grocery Market 2025-2029
India Grocery Market Forecast (2025–2029)
The India grocery market is projected to grow by USD 352.9 billion between 2024 and 2029, expanding at a CAGR of 8.7%. This growth is fueled by changing consumer preferences, digital transformation, and the rapid adoption of mobile commerce (m-commerce).
Market Overview
India’s grocery sector is undergoing a transformation, with a noticeable shift toward online shopping platforms. The convenience, time efficiency, and flexibility offered by online ordering, along with options like home delivery and store pick-up, are encouraging more consumers to embrace digital grocery channels.
Meanwhile, convenience stores continue to play a strong role by offering everyday essentials and ready-to-eat items. However, customer concerns about product freshness and quality in online channels persist and remain a challenge for retailers.
Emerging Trends
- Health & Wellness Focus:
Rising demand for functional foods, organic products, and nutritional beverages reflects growing health consciousness. - Smart Retail Technologies:
Retailers are integrating AI and machine learning for:- Better product placement
- Personalized recommendations
- Demand forecasting
- Sustainability and Waste Reduction:
Innovations in food waste management, voice-enabled shopping, and precision agriculture are addressing food safety and sustainability. - Enhanced Consumer Experience:
Use of augmented reality (AR) and virtual reality (VR) in online grocery platforms is improving customer engagement and shopping ease.
Key Challenges
- Ensuring product freshness and quality control in online deliveries
- Rising competition among grocery retailers
- Need to build trust and differentiation in product offerings
- Supply chain optimization and inventory management for both online and offline segments
Opportunities for Growth
Retailers can capitalize on this expanding market by:
- Offering high-quality products consistently
- Providing exceptional customer service
- Investing in smart analytics, digital shelves, and subscription models
- Exploring plant-based products, private labels, and alternative proteins
- Embracing omnichannel strategies to unify online and offline experiences
Platform Insights
Offline retail continues to thrive due to:
- In-store experience and fresh produce availability
- Innovations like mobile apps, kiosks, and predictive analytics
- Focused store layouts featuring meal kits, household essentials, and fresh foods
Meanwhile, online grocery is expanding through:
- Click-and-collect, same-day delivery, and voice ordering
- Integration of automated checkouts, retail analytics, and digital pricing strategies
Market Drivers
- The rise of e-commerce and mobile-based shopping (m-commerce) is the strongest driver of growth.
- Increasing preference for home delivery, especially post-pandemic.
- Urbanization and changing lifestyles have boosted demand for time-saving grocery solutions.
- Consumers are becoming more price-sensitive, leading to demand for competitive pricing and private label brands.
Conclusion
India’s grocery market is poised for strong growth, driven by digitalization, health-oriented consumption, and convenience. To stay competitive, businesses must innovate in:
- Technology adoption
- Customer experience
- Sustainable practices
By aligning with evolving consumer expectations, companies can secure a strong foothold in this dynamic and expanding market.
Table of Content
1 Executive Summary
1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Country Market Characteristics
- Executive Summary - Chart on Market Segmentation by Platform
- Executive Summary - Chart on Market Segmentation by Product
- Executive Summary - Chart on Market Segmentation by Method
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
- Overview on factors of disruption
2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
3.2 Market characteristics
- Market characteristics analysis
3.3 Value chain analysis
- Value chain analysis
4 Market Sizing
4.1 Market definition
- Offerings of companies included in the market definition
4.2 Market segment analysis
- Market segments
4.3 Market size 2024
4.4 Market outlook: Forecast for 2024-2029
- Chart on India - Market size and forecast 2024-2029 ($ billion)
- Data Table on India - Market size and forecast 2024-2029 ($ billion)
- Chart on India: Year-over-year growth 2024-2029 (%)
- Data Table on India: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
5.1 Grocery Market in India 2019 - 2023
- Historic Market Size - Data Table on Grocery Market in India 2019 - 2023 ($ billion)
5.2 Platform segment analysis 2019 - 2023
- Historic Market Size - Platform Segment 2019 - 2023 ($ billion)
5.3 Product segment analysis 2019 - 2023
- Historic Market Size - Product Segment 2019 - 2023 ($ billion)
5.4 Method segment analysis 2019 - 2023
- Historic Market Size - Method Segment 2019 - 2023 ($ billion)
6 Qualitative Analysis
6.1 Impact of AI on Grocery Market in India
7 Five Forces Analysis
7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Platform
8.1 Market segments
- Chart on Platform - Market share 2024-2029 (%)
- Data Table on Platform - Market share 2024-2029 (%)
8.2 Comparison by Platform
- Chart on Comparison by Platform
- Data Table on Comparison by Platform
8.3 Offline - Market size and forecast 2024-2029
- Chart on Offline - Market size and forecast 2024-2029 ($ billion)
- Data Table on Offline - Market size and forecast 2024-2029 ($ billion)
- Chart on Offline - Year-over-year growth 2024-2029 (%)
- Data Table on Offline - Year-over-year growth 2024-2029 (%)
8.4 Online - Market size and forecast 2024-2029
- Chart on Online - Market size and forecast 2024-2029 ($ billion)
- Data Table on Online - Market size and forecast 2024-2029 ($ billion)
- Chart on Online - Year-over-year growth 2024-2029 (%)
- Data Table on Online - Year-over-year growth 2024-2029 (%)
8.5 Market opportunity by Platform
- Market opportunity by Platform ($ billion)
- Data Table on Market opportunity by Platform ($ billion)
9 Market Segmentation by Product
9.1 Market segments
- Chart on Product - Market share 2024-2029 (%)
- Data Table on Product - Market share 2024-2029 (%)
9.2 Comparison by Product
- Chart on Comparison by Product
- Data Table on Comparison by Product
9.3 Food grains - Market size and forecast 2024-2029
- Chart on Food grains - Market size and forecast 2024-2029 ($ billion)
- Data Table on Food grains - Market size and forecast 2024-2029 ($ billion)
- Chart on Food grains - Year-over-year growth 2024-2029 (%)
- Data Table on Food grains - Year-over-year growth 2024-2029 (%)
9.4 Bread bakery and dairy products - Market size and forecast 2024-2029
- Chart on Bread bakery and dairy products - Market size and forecast 2024-2029 ($ billion)
- Data Table on Bread bakery and dairy products - Market size and forecast 2024-2029 ($ billion)
- Chart on Bread bakery and dairy products - Year-over-year growth 2024-2029 (%)
- Data Table on Bread bakery and dairy products - Year-over-year growth 2024-2029 (%)
9.5 Fruits and vegetables - Market size and forecast 2024-2029
- Chart on Fruits and vegetables - Market size and forecast 2024-2029 ($ billion)
- Data Table on Fruits and vegetables - Market size and forecast 2024-2029 ($ billion)
- Chart on Fruits and vegetables - Year-over-year growth 2024-2029 (%)
- Data Table on Fruits and vegetables - Year-over-year growth 2024-2029 (%)
9.6 Personal care - Market size and forecast 2024-2029
- Chart on Personal care - Market size and forecast 2024-2029 ($ billion)
- Data Table on Personal care - Market size and forecast 2024-2029 ($ billion)
- Chart on Personal care - Year-over-year growth 2024-2029 (%)
- Data Table on Personal care - Year-over-year growth 2024-2029 (%)
9.7 Others - Market size and forecast 2024-2029
- Chart on Others - Market size and forecast 2024-2029 ($ billion)
- Data Table on Others - Market size and forecast 2024-2029 ($ billion)
- Chart on Others - Year-over-year growth 2024-2029 (%)
- Data Table on Others - Year-over-year growth 2024-2029 (%)
9.8 Market opportunity by Product
- Market opportunity by Product ($ billion)
- Data Table on Market opportunity by Product ($ billion)
10 Market Segmentation by Method
10.1 Market segments
- Chart on Method - Market share 2024-2029 (%)
- Data Table on Method - Market share 2024-2029 (%)
10.2 Comparison by Method
- Chart on Comparison by Method
- Data Table on Comparison by Method
10.3 Online payments - Market size and forecast 2024-2029
- Chart on Online payments - Market size and forecast 2024-2029 ($ billion)
- Data Table on Online payments - Market size and forecast 2024-2029 ($ billion)
- Chart on Online payments - Year-over-year growth 2024-2029 (%)
- Data Table on Online payments - Year-over-year growth 2024-2029 (%)
10.4 Cah on delivery - Market size and forecast 2024-2029
- Chart on Cash on delivery - Market size and forecast 2024-2029 ($ billion)
- Data Table on Cash on delivery - Market size and forecast 2024-2029 ($ billion)
- Chart on Cash on delivery - Year-over-year growth 2024-2029 (%)
- Data Table on Cash on delivery - Year-over-year growth 2024-2029 (%)
10.5 Market opportunity by Method
- Market opportunity by Method ($ billion)
- Data Table on Market opportunity by Method ($ billion)
11 Customer Landscape
11.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
12 Drivers, Challenges, and Opportunity/Restraints
12.1 Market drivers
12.2 Market challenges
12.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
12.4 Market opportunities/restraints
13 Competitive Landscape
13.1 Overview
13.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
13.3 Landscape disruption
- Overview on factors of disruption
13.4 Industry risks
- Impact of key risks on business
14 Competitive Analysis
14.1 Companies profiled
- Companies covered
14.2 Company ranking index
- Company ranking index
14.3 Market positioning of companies
Matrix on companies position and classification
14.4 Amazon.com Inc.
- com Inc. - Overview
- com Inc. - Business segments
- com Inc. - Key news
- com Inc. - Key offerings
- com Inc. - Segment focus
- SWOT
14.5 Avenue Supermarts Ltd.
- Avenue Supermarts Ltd. - Overview
- Avenue Supermarts Ltd. - Product / Service
- Avenue Supermarts Ltd. - Key offerings
- SWOT
14.6 Blink Commerce Pvt. Ltd.
- Blink Commerce Pvt. Ltd. - Overview
- Blink Commerce Pvt. Ltd. - Product / Service
- Blink Commerce Pvt. Ltd. - Key offerings
- SWOT
14.7 Bundl Technologies Pvt. Ltd.
- Bundl Technologies Pvt. Ltd. - Overview
- Bundl Technologies Pvt. Ltd. - Product / Service
- Bundl Technologies Pvt. Ltd. - Key offerings
- SWOT
14.8 Dunzo Digital Pvt. Ltd.
- Dunzo Digital Pvt. Ltd. - Overview
- Dunzo Digital Pvt. Ltd. - Product / Service
- Dunzo Digital Pvt. Ltd. - Key offerings
- SWOT
14.9 FRESHTOHOME FOODS Pvt. Ltd.
- FRESHTOHOME FOODS Pvt. Ltd. - Overview
- FRESHTOHOME FOODS Pvt. Ltd. - Product / Service
- FRESHTOHOME FOODS Pvt. Ltd. - Key offerings
- SWOT
14.10 Innovative Retail Concepts Pvt. Ltd.
- Innovative Retail Concepts Pvt. Ltd. - Overview
- Innovative Retail Concepts Pvt. Ltd. - Product / Service
- Innovative Retail Concepts Pvt. Ltd. - Key offerings
- SWOT
14.11 LuLu Hypermarket
- LuLu Hypermarket - Overview
- LuLu Hypermarket - Product / Service
- LuLu Hypermarket - Key offerings
- SWOT
14.12 Metro Cash and Carry India Ltd.
- Metro Cash and Carry India Ltd. - Overview
- Metro Cash and Carry India Ltd. - Product / Service
- Metro Cash and Carry India Ltd. - Key offerings
- SWOT
14.13 More Retail Pvt. Ltd.
- More Retail Pvt. Ltd. - Overview
- More Retail Pvt. Ltd. - Product / Service
- More Retail Pvt. Ltd. - Key offerings
- SWOT
14.14 Reliance Retail Ltd.
- Reliance Retail Ltd. - Overview
- Reliance Retail Ltd. - Product / Service
- Reliance Retail Ltd. - Key offerings
- SWOT
14.15 SPAR Group Inc.
- SPAR Group Inc. - Overview
- SPAR Group Inc. - Product / Service
- SPAR Group Inc. - Key offerings
- SWOT
14.16 Spencer Retail Ltd.
- Spencer Retail Ltd. - Overview
- Spencer Retail Ltd. - Product / Service
- Spencer Retail Ltd. - Key offerings
- SWOT
14.17 Walmart Inc.
- Walmart Inc. - Overview
- Walmart Inc. - Business segments
- Walmart Inc. - Key news
- Walmart Inc. - Key offerings
- Walmart Inc. - Segment focus
- SWOT
14.18 Zepto
- Zepto - Overview
- Zepto - Product / Service
- Zepto - Key offerings
- SWOT
Research Methodology
All our research reports employ a mixed-methods approach, leveraging both primary and secondary research techniques to develop a comprehensive and well-informed analysis. The methodology ensures a balanced perspective by combining data-driven insights with expert opinions.
1. Secondary Research
Secondary research formed the foundation of the study, offering a contextual understanding of the market landscape, historical trends, and existing data. This phase involved gathering and analyzing information from:
- Industry reports and whitepapers (e.g., McKinsey, Deloitte, Statista)
- Academic journals and case studies
- Company reports, investor presentations, and press releases
- Government databases and regulatory publications
- Trade publications, industry blogs, and news articles
2. Primary Research
To validate and complement secondary findings, extensive primary research was conducted. This included both quantitative data collection and qualitative insights, particularly through expert consultations.
a. Expert Consultations (Qualitative Primary Research)
In-depth interviews were conducted with a wide range of industry stakeholders, including:
- Industry experts and consultants
- Senior executives and decision-makers
- Product managers and supply chain professionals
- Academic researchers and analysts
b. Surveys and Questionnaires (Quantitative Primary Research)
Structured surveys were distributed among:
- End-users/consumers
- Retailers and distributors
- Business-to-business (B2B) buyers
3. Data Validation and Triangulation
Findings from secondary and primary sources were cross-validated through data triangulation to ensure accuracy, consistency, and reliability. This process involved comparing insights from different sources and reconciling discrepancies through expert feedback.
4. Analytical Tools and Frameworks
Various analytical models were applied to interpret the collected data:
- SWOT Analysis for understanding strengths, weaknesses, opportunities, and threats
- Porter’s Five Forces to assess market competitiveness
- PESTLE Analysis to evaluate external macroeconomic influences
- Forecasting Models using historical data trends and regression analysis
Conclusion
The combination of comprehensive secondary research and robust primary data collection—enhanced by expert consultations—ensured the development of a well-rounded and in-depth analysis. This approach enables strategic decision-making backed by both empirical evidence and industry expertise.
For detailed methodology for this particular report please write to us on info@syovi.com