Report
Health And Wellness Market In North America 2025-2029
Health and Wellness Market Size (2025–2029)
The global health and wellness market is projected to grow by USD 2,068.5 billion between 2024 and 2029, registering a CAGR of 7.2%. This growth is primarily driven by rising awareness about the importance of health maintenance, disease prevention, and the growing popularity of wellness-oriented lifestyles. Consumers are increasingly participating in wellness activities and adopting natural healthcare solutions, such as thermal and mineral springs, spas, and cosmetic therapies, to complement conventional medicine. The rise in product recalls has also pushed the need for stringent quality assurance and regulatory compliance across the industry.
Market Opportunities and Business Strategies
Companies operating in this sector have vast opportunities to introduce innovative wellness products and programs that address both physical and mental health. There is growing demand for holistic health solutions, herbal supplements, personalized nutrition, and stress management tools. Wearable fitness technologies, such as health trackers and smart devices, are playing a key role in monitoring personal health metrics and encouraging proactive healthcare.
To remain competitive, businesses must prioritize product safety, embrace technological innovation, and adopt transparent business practices. Strategic partnerships, product launches, and digital marketing—particularly through social media—are helping companies reach broader audiences and influence consumer behavior.
Market Trends
One of the most prominent trends is the increasing interest in thermal and mineral springs for their therapeutic benefits. These natural treatments are gaining traction in wellness tourism, particularly in regions like Europe, North America, and Asia. Facilities such as Bains de Dorres (France), Bad Gastein (Austria), Szechenyi Baths (Hungary), and Chaudfontaine (Belgium) are popular destinations known for their healing properties.
Simultaneously, there is a surge in consumer demand for functional foods, anti-aging products, and mental wellness solutions. Technological integration through digital trackers and preventive healthcare screenings is also fueling growth. As people seek solutions for stress, anxiety, obesity, and lifestyle-related illnesses, the market continues to diversify into areas such as wellness tourism, personalized care plans, and alternative therapies like yoga and meditation.
Challenges in the Industry
Despite its rapid expansion, the industry faces several challenges, particularly related to frequent product recalls, which can damage brand reputation and consumer trust. For example, in 2024, Agrotato S.A. de C.V., a Mexican company, recalled its cucumber products due to potential Salmonella contamination, highlighting the critical need for strict quality control and regulatory adherence.
In addition, the fragmented nature of the health and wellness industry, which spans personal care, cosmetics, fitness, supplements, and alternative medicine, makes it essential for companies to maintain consistent standards and transparency to gain consumer confidence.
Competitive Landscape and Key Players
Leading companies are expanding their market presence through strategic alliances, mergers and acquisitions, geographic expansion, and new product launches. Innovation and brand differentiation are central to gaining a competitive edge.
Notable players in the health and wellness market include:
- Nestlé S.A.
- The Procter & Gamble Company
- Unilever Plc
- PepsiCo Inc.
- The Coca-Cola Company
- Glanbia Plc
- General Mills Inc.
- Kellogg Company
- Danone S.A.
- L'Oréal S.A.
- Johnson & Johnson
- Pfizer Inc.
- Bayer AG
- GNC Holdings Inc.
- Vitamin Shoppe Inc.
- Holland & Barrett Retail Ltd.
- Blackmores Ltd.
- Nature’s Bounty Co.
These companies are categorized based on qualitative and quantitative criteria, including industry focus, product diversity, and market performance. Their positions range from dominant and leading players to emerging and niche participants.
TABLE OF CONTENTS
1 Executive Summary
1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Product Type
- Exhibit 06: Executive Summary – Chart on Market Segmentation by Distribution Channel
- Exhibit 07: Executive Summary – Chart on Incremental Growth
- Exhibit 08: Executive Summary – Data Table on Incremental Growth
- Exhibit 09: Executive Summary – Chart on Vendor Market Positioning
2 Market Landscape
2.1 Market ecosystem
- Exhibit 10: Parent market
- Exhibit 11: Market Characteristics
3 Market Sizing
3.1 Market definition
- Exhibit 12: Offerings of vendors included in the market definition
3.2 Market segment analysis
- Exhibit 13: Market segments
3.3 Market size 2025
3.4 Market outlook: Forecast for 2025-2029
- Exhibit 14: Chart on Global - Market size and forecast 2025-2029 ($ billion)
- Exhibit 15: Data Table on Global - Market size and forecast 2025-2029 ($ billion)
- Exhibit 16: Chart on Global Market: Year-over-year growth 2025-2029 (%)
- Exhibit 17: Data Table on Global Market: Year-over-year growth 2025-2029 (%)
4 Historic Market Size
4.1 Global health and wellness market 2022 - 2024
- Exhibit 18: Historic Market Size – Data Table on Global health and wellness market 2022 - 2024 ($ billion)
4.2 Product type Segment Analysis 2022 - 2024
- Exhibit 19: Historic Market Size – Product type Segment 2022 - 2024 ($ billion)
4.3 Distribution channel Segment Analysis 2022 - 2024
- Exhibit 20: Historic Market Size – Distribution channel Segment 2022 - 2024 ($ billion)
4.4 Geography Segment Analysis 2022 - 2024
- Exhibit 21: Historic Market Size – Geography Segment 2022 - 2024 ($ billion)
4.5 Country Segment Analysis 2022 - 2024
- Exhibit 22: Historic Market Size – Country Segment 2022 - 2024 ($ billion)
5 Five Forces Analysis
5.1 Five forces summary
- Exhibit 23: Five forces analysis - Comparison between2025 and 2029
5.2 Bargaining power of buyers
- Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2025 and 2029
5.3 Bargaining power of suppliers
- Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2025 and 2029
5.4 Threat of new entrants
- Exhibit 26: Threat of new entrants – Impact of key factors in 2025 and 2029
5.5 Threat of substitutes
- Exhibit 27: Threat of substitutes – Impact of key factors in 2025 and 2029
5.6 Threat of rivalry
- Exhibit 28: Threat of rivalry – Impact of key factors in 2025 and 2029
5.7 Market condition
- Exhibit 29: Chart on Market condition - Five forces 2025 and 2029
6 Market Segmentation by Product Type
6.1 Market segments
- Exhibit 30: Chart on Product Type - Market share 2025-2029 (%)
- Exhibit 31: Data Table on Product Type - Market share 2025-2029 (%)
6.2 Comparison by Product Type
- Exhibit 32: Chart on Comparison by Product Type
- Exhibit 33: Data Table on Comparison by Product Type
6.3 Beauty and personal care products - Market size and forecast 2025-2029
- Exhibit 34: Chart on Beauty and personal care products - Market size and forecast 2025-2029 ($ billion)
- Exhibit 35: Data Table on Beauty and personal care products - Market size and forecast 2025-2029 ($ billion)
- Exhibit 36: Chart on Beauty and personal care products - Year-over-year growth 2025-2029 (%)
- Exhibit 37: Data Table on Beauty and personal care products - Year-over-year growth 2025-2029 (%)
6.4 Health and wellness food - Market size and forecast 2025-2029
- Exhibit 38: Chart on Health and wellness food - Market size and forecast 2025-2029 ($ billion)
- Exhibit 39: Data Table on Health and wellness food - Market size and forecast 2025-2029 ($ billion)
- Exhibit 40: Chart on Health and wellness food - Year-over-year growth 2025-2029 (%) 64
- Exhibit 41: Data Table on Health and wellness food - Year-over-year growth 2025-2029 (%)
6.5 Wellness tourism - Market size and forecast 2025-2029
- Exhibit 42: Chart on Wellness tourism - Market size and forecast 2025-2029 ($ billion)
- Exhibit 43: Data Table on Wellness tourism - Market size and forecast 2025-2029 ($billion)
- Exhibit 44: Chart on Wellness tourism - Year-over-year growth 2025-2029 (%)
- Exhibit 45: Data Table on Wellness tourism - Year-over-year growth 2025-2029 (%)
6.6 Fitness equipment - Market size and forecast 2025-2029
- Exhibit 46: Chart on Fitness equipment - Market size and forecast 2025-2029 ($ billion)
- Exhibit 47: Data Table on Fitness equipment - Market size and forecast 2025-2029 ($ billion)
- Exhibit 48: Chart on Fitness equipment - Year-over-year growth 2025-2029 (%)
- Exhibit 49: Data Table on Fitness equipment - Year-over-year growth 2025-2029 (%)
6.7 Preventive and personalized health - Market size and forecast 2025-2029
- Exhibit 50: Chart on Preventive and personalized health - Market size and forecast 2025-2029 ($ billion)
- Exhibit 51: Data Table on Preventive and personalized health - Market size and forecast 2025-2029 ($ billion)
- Exhibit 52: Chart on Preventive and personalized health - Year-over-year growth 2025-2029 (%)
- Exhibit 53: Data Table on Preventive and personalized health - Year-over-year growth 2025-2029 (%)
6.8 Market opportunity by Product Type
- Exhibit 54: Market opportunity by Product Type ($ billion)
7 Market Segmentation by Distribution Channel
7.1 Market segments
- Exhibit 55: Chart on Distribution Channel - Market share 2025-2029 (%)
- Exhibit 56: Data Table on Distribution Channel - Market share 2025-2029 (%)
7.2 Comparison by Distribution Channel
- Exhibit 57: Chart on Comparison by Distribution Channel
- Exhibit 58: Data Table on Comparison by Distribution Channel
7.3 Online - Market size and forecast 2025-2029
- Exhibit 59: Chart on Online - Market size and forecast 2025-2029 ($ billion)
- Exhibit 60: Data Table on Online - Market size and forecast 2025-2029 ($ billion)
- Exhibit 61: Chart on Online - Year-over-year growth 2025-2029 (%)
- Exhibit 62: Data Table on Online - Year-over-year growth 2025-2029 (%)
7.4 Offline - Market size and forecast 2025-2029
- Exhibit 63: Chart on Offline - Market size and forecast 2025-2029 ($ billion)
- Exhibit 64: Data Table on Offline - Market size and forecast 2025-2029 ($ billion)
- Exhibit 65: Chart on Offline - Year-over-year growth 2025-2029 (%)
- Exhibit 66: Data Table on Offline - Year-over-year growth 2025-2029 (%)
7.5 Market opportunity by Distribution Channel
- Exhibit 67: Market opportunity by Distribution Channel ($ billion)
8 Customer Landscape
8.1 Customer landscape overview
- Exhibit 68: Analysis of price sensitivity, lifecycle, customer purchase basket, adoptionrates, and purchase criteria
9 Geographic Landscape
9.1 Geographic segmentation
- Exhibit 69: Chart on Market share by geography 2025-2029 (%)
- Exhibit 70: Data Table on Market share by geography 2025-2029 (%)
9.2 Geographic comparison
- Exhibit 71: Chart on Geographic comparison
- Exhibit 72: Data Table on Geographic comparison
9.3 North America - Market size and forecast 2025-2029
- Exhibit 73: Chart on North America - Market size and forecast 2025-2029 ($ billion)
- Exhibit 74: Data Table on North America - Market size and forecast 2025-2029 ($ billion)
- Exhibit 75: Chart on North America - Year-over-year growth 2025-2029 (%)
- Exhibit 76: Data Table on North America - Year-over-year growth 2025-2029 (%)
9.4 APAC - Market size and forecast 2025-2029
- Exhibit 77: Chart on APAC - Market size and forecast 2025-2029 ($ billion)
- Exhibit 78: Data Table on APAC - Market size and forecast 2025-2029 ($ billion)
- Exhibit 79: Chart on APAC - Year-over-year growth 2025-2029 (%)
- Exhibit 80: Data Table on APAC - Year-over-year growth 2025-2029 (%)
9.5 Europe - Market size and forecast 2025-2029
- Exhibit 81: Chart on Europe - Market size and forecast 2025-2029 ($ billion)
- Exhibit 82: Data Table on Europe - Market size and forecast 2025-2029 ($ billion)
- Exhibit 83: Chart on Europe - Year-over-year growth 2025-2029 (%)
- Exhibit 84: Data Table on Europe - Year-over-year growth 2025-2029 (%)
9.6 South America - Market size and forecast 2025-2029
- Exhibit 85: Chart on South America - Market size and forecast 2025-2029 ($ billion)
- Exhibit 86: Data Table on South America - Market size and forecast 2025-2029 ($ billion)
- Exhibit 87: Chart on South America - Year-over-year growth 2025-2029 (%)
- Exhibit 88: Data Table on South America - Year-over-year growth 2025-2029 (%)
9.7 Middle East and Africa - Market size and forecast 2025-2029
- Exhibit 89: Chart on Middle East and Africa - Market size and forecast 2025-2029 ($ billion)
- Exhibit 90: Data Table on Middle East and Africa - Market size and forecast 2025-2029 ($ billion)
- Exhibit 91: Chart on Middle East and Africa - Year-over-year growth 2025-2029 (%)
- Exhibit 92: Data Table on Middle East and Africa - Year-over-year growth 2025-2029 (%)
9.8 US - Market size and forecast 2025-2029
- Exhibit 93: Chart on US - Market size and forecast 2025-2029 ($ billion)
- Exhibit 94: Data Table on US - Market size and forecast 2025-2029 ($ billion)
- Exhibit 95: Chart on US - Year-over-year growth 2025-2029 (%)
- Exhibit 96: Data Table on US - Year-over-year growth 2025-2029 (%)
9.9 China - Market size and forecast 2025-2029
- Exhibit 97: Chart on China - Market size and forecast 2025-2029 ($ billion)
- Exhibit 98: Data Table on China - Market size and forecast 2025-2029 ($ billion)
- Exhibit 99: Chart on China - Year-over-year growth 2025-2029 (%)
- Exhibit 100: Data Table on China - Year-over-year growth 2025-2029 (%)
9.10 Germany - Market size and forecast 2025-2029
- Exhibit 101: Chart on Germany - Market size and forecast 2025-2029 ($ billion)
- Exhibit 102: Data Table on Germany - Market size and forecast 2025-2029 ($ billion)
- Exhibit 103: Chart on Germany - Year-over-year growth 2025-2029 (%)
- Exhibit 104: Data Table on Germany - Year-over-year growth 2025-2029 (%)
9.11 UK - Market size and forecast 2025-2029
- Exhibit 105: Chart on UK - Market size and forecast 2025-2029 ($ billion)
- Exhibit 106: Data Table on UK - Market size and forecast 2025-2029 ($ billion)
- Exhibit 107: Chart on UK - Year-over-year growth 2025-2029 (%)
- Exhibit 108: Data Table on UK - Year-over-year growth 2025-2029 (%)
9.12 Canada - Market size and forecast 2025-2029
- Exhibit 109: Chart on Canada - Market size and forecast 2025-2029 ($ billion)
- Exhibit 110: Data Table on Canada - Market size and forecast 2025-2029 ($ billion)
- Exhibit 111: Chart on Canada - Year-over-year growth 2025-2029 (%)
- Exhibit 112: Data Table on Canada - Year-over-year growth 2025-2029 (%)
9.13 Japan - Market size and forecast 2025-2029
- Exhibit 113: Chart on Japan - Market size and forecast 2025-2029 ($ billion)
- Exhibit 114: Data Table on Japan - Market size and forecast 2025-2029 ($ billion)
- Exhibit 115: Chart on Japan - Year-over-year growth 2025-2029 (%)
- Exhibit 116: Data Table on Japan - Year-over-year growth 2025-2029 (%)
9.14 Market opportunity by geography
- Exhibit 117: Market opportunity by geography ($ billion)
10 Drivers, Challenges, and Trends
10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
- Exhibit 118: Impact of drivers and challenges in 2025 and 2029
10.4 Market trends
11 Vendor Landscape
11.1 Overview
11.2 Vendor landscape
- Exhibit 119: Overview on Criticality of inputs and Factors of differentiation
11.3 Landscape disruption
- Exhibit 120: Overview on factors of disruption
11.4 Industry risks
- Exhibit 121: Impact of key risks on business
12 Vendor Analysis
12.1 Vendors covered
- Exhibit 122: Vendors covered
12.2 Market positioning of vendors
- Exhibit 123: Matrix on vendor position and classification
12.3 adidas AG
- Exhibit 124: adidas AG - Overview
- Exhibit 125: adidas AG - Business segments
- Exhibit 126: adidas AG - Key news
- Exhibit 127: adidas AG - Key offerings
- Exhibit 128: adidas AG - Segment focus
12.4 Amway Corp.
- Exhibit 129: Amway Corp. - Overview
- Exhibit 130: Amway Corp. - Product / Service
- Exhibit 131: Amway Corp. - Key news
- Exhibit 132: Amway Corp. - Key offerings
12.5 Bayer AG
- Exhibit 133: Bayer AG - Overview
- Exhibit 134: Bayer AG - Business segments
- Exhibit 135: Bayer AG - Key offerings
- Exhibit 136: Bayer AG - Segment focus
12.6 Beiersdorf AG
- Exhibit 137: Beiersdorf AG - Overview
- Exhibit 138: Beiersdorf AG - Business segments
- Exhibit 139: Beiersdorf AG - Key news
- Exhibit 140: Beiersdorf AG - Key offerings
- Exhibit 141: Beiersdorf AG - Segment focus
12.7 Core Health and Fitness LLC
- Exhibit 142: Core Health and Fitness LLC - Overview
- Exhibit 143: Core Health and Fitness LLC - Product / Service
- Exhibit 144: Core Health and Fitness LLC - Key offerings
12.8 Danone SA
- Exhibit 145: Danone SA - Overview
- Exhibit 146: Danone SA - Business segments
- Exhibit 147: Danone SA - Key news
- Exhibit 148: Danone SA - Key offerings
- Exhibit 149: Danone SA - Segment focus
12.9 General Mills Inc.
- Exhibit 150: General Mills Inc. - Overview
- Exhibit 151: General Mills Inc. - Business segments
- Exhibit 152: General Mills Inc. - Key news
- Exhibit 153: General Mills Inc. - Key offerings
- Exhibit 154: General Mills Inc. - Segment focus
12.10 Glooko Inc.
- Exhibit 155: Glooko Inc. - Overview
- Exhibit 156: Glooko Inc. - Product / Service
- Exhibit 157: Glooko Inc. - Key offerings
12.11 Johnson Health Tech Co. Ltd.
- Exhibit 158: Johnson Health Tech Co. Ltd. - Overview
- Exhibit 159: Johnson Health Tech Co. Ltd. - Product / Service
- Exhibit 160: Johnson Health Tech Co. Ltd. - Key offerings
12.12 LOreal SA
- Exhibit 161: LOreal SA - Overview
- Exhibit 162: LOreal SA - Business segments
- Exhibit 163: LOreal SA - Key news
- Exhibit 164: LOreal SA - Key offerings
- Exhibit 165: LOreal SA - Segment focus
12.13 Nestle SA
- Exhibit 166: Nestle SA - Overview
- Exhibit 167: Nestle SA - Business segments
- Exhibit 168: Nestle SA - Key news
- Exhibit 169: Nestle SA - Key offerings
- Exhibit 170: Nestle SA - Segment focus
12.14 PepsiCo Inc.
- Exhibit 171: PepsiCo Inc. - Overview
- Exhibit 172: PepsiCo Inc. - Business segments
- Exhibit 173: PepsiCo Inc. - Key news
- Exhibit 174: PepsiCo Inc. - Key offerings
- Exhibit 175: PepsiCo Inc. - Segment focus
12.15 Shiseido Co. Ltd.
- Exhibit 176: Shiseido Co. Ltd. - Overview
- Exhibit 177: Shiseido Co. Ltd. - Product / Service
- Exhibit 178: Shiseido Co. Ltd. - Key offerings
12.16 The Procter and Gamble Co.
- Exhibit 179: The Procter and Gamble Co. - Overview
- Exhibit 180: The Procter and Gamble Co. - Business segments
- Exhibit 181: The Procter and Gamble Co. - Key news
- Exhibit 182: The Procter and Gamble Co. - Key offerings
- Exhibit 183: The Procter and Gamble Co. - Segment focus
12.17 Unilever PLC
- Exhibit 184: Unilever PLC - Overview
- Exhibit 185: Unilever PLC - Business segments
- Exhibit 186: Unilever PLC - Key news
- Exhibit 187: Unilever PLC - Key offerings
- Exhibit 188: Unilever PLC - Segment focus
Research Methodology
All our research reports employ a mixed-methods approach, leveraging both primary and secondary research techniques to develop a comprehensive and well-informed analysis. The methodology ensures a balanced perspective by combining data-driven insights with expert opinions.
1. Secondary Research
Secondary research formed the foundation of the study, offering a contextual understanding of the market landscape, historical trends, and existing data. This phase involved gathering and analyzing information from:
- Industry reports and whitepapers (e.g., McKinsey, Deloitte, Statista)
- Academic journals and case studies
- Company reports, investor presentations, and press releases
- Government databases and regulatory publications
- Trade publications, industry blogs, and news articles
2. Primary Research
To validate and complement secondary findings, extensive primary research was conducted. This included both quantitative data collection and qualitative insights, particularly through expert consultations.
a. Expert Consultations (Qualitative Primary Research)
In-depth interviews were conducted with a wide range of industry stakeholders, including:
- Industry experts and consultants
- Senior executives and decision-makers
- Product managers and supply chain professionals
- Academic researchers and analysts
b. Surveys and Questionnaires (Quantitative Primary Research)
Structured surveys were distributed among:
- End-users/consumers
- Retailers and distributors
- Business-to-business (B2B) buyers
3. Data Validation and Triangulation
Findings from secondary and primary sources were cross-validated through data triangulation to ensure accuracy, consistency, and reliability. This process involved comparing insights from different sources and reconciling discrepancies through expert feedback.
4. Analytical Tools and Frameworks
Various analytical models were applied to interpret the collected data:
- SWOT Analysis for understanding strengths, weaknesses, opportunities, and threats
- Porter’s Five Forces to assess market competitiveness
- PESTLE Analysis to evaluate external macroeconomic influences
- Forecasting Models using historical data trends and regression analysis
Conclusion
The combination of comprehensive secondary research and robust primary data collection—enhanced by expert consultations—ensured the development of a well-rounded and in-depth analysis. This approach enables strategic decision-making backed by both empirical evidence and industry expertise.
For detailed methodology for this particular report please write to us on info@syovi.com