Report
Poland E-Commerce Market 2025-2029
Poland E-Commerce Market Forecast (2025–2029)
The Poland e-commerce market is projected to grow by USD 46.8 billion between 2024 and 2029, registering a CAGR of 20.4% during the forecast period.
Market Overview
The rapid expansion of Poland’s e-commerce sector is largely attributed to the availability of diverse payment options, including:
- Credit and debit cards
- Bank transfers
- Digital wallets
- Cash on delivery
These flexible payment methods have improved consumer convenience, encouraging more people to shop online and accelerating the market's growth.
Poland’s strong position in the fashion sector, along with a growing showroom and omnichannel culture, is also driving online sales. The market spans across multiple categories, including:
- Electronics
- Homeware & furniture
- Leisure & hobby items
- Personal care products
As consumer habits shift toward digital, Poland is emerging as a key player in the global e-commerce ecosystem.
Historical & Future Trends
According to earlier reports, Poland's e-commerce market grew at a CAGR of 12.5% (2021–2026), driven by:
- Increased internet penetration
- Rising preference for online shopping
- Entry of global platforms like Amazon, Allegro, and eBay
Retail e-commerce sales are expected to reach €22.5 billion by 2026. Mobile commerce continues to surge, with over 50% of transactions now occurring on smartphones.
Technology Adoption
- Artificial Intelligence (AI) and Machine Learning (ML) are improving customer experience, enabling personalization and driving conversions.
- Poland’s e-commerce user base is projected to reach 18.5 million by 2026, making it an attractive market for global expansion.
Key Market Drivers
- Expansion of payment infrastructure and digital wallets
- Rising mobile commerce adoption
- Entry of international e-commerce giants
- Integration of AI, ML, and automation for personalization and operations
- Growing digital consumer base
Conclusion
Poland’s e-commerce market is on a high-growth trajectory, powered by technological adoption, flexible payments, and strong participation from both local and international players. As digital habits deepen and infrastructure evolves, Poland stands out as one of Europe’s most promising e-commerce hubs.
Table of Content
1 Executive Summary
1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Country Market Characteristics
- Executive Summary - Chart on Market Segmentation by Type
- Executive Summary - Chart on Market Segmentation by Application
- Executive Summary - Chart on Company Market Positioning
2 Market Landscape
2.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
2.2 Market characteristics
- Market characteristics analysis
2.3 Value chain analysis
- Value Chain Analysis
3 Market Sizing
3.1 Market definition
- Offerings of companies included in the market definition
3.2 Market segment analysis
- Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
- Chart on Poland - Market size and forecast 2023-2028 ($ million)
- Data Table on Poland - Market size and forecast 2023-2028 ($ million)
- Chart on Poland: Year-over-year growth 2023-2028 (%)
- Data Table on Poland: Year-over-year growth 2023-2028 (%)
4 Historic Market Size
4.1 E-Commerce Market in Poland 2018 - 2022
- Historic Market Size - Data Table on E-Commerce Market in Poland 2018 - 2022 ($ million)
4.2 Type segment analysis 2018 - 2022
- Historic Market Size - Type Segment 2018 - 2022 ($ million)
4.3 Application segment analysis 2018 - 2022
- Historic Market Size - Application Segment 2018 - 2022 ($ million)
5 Five Forces Analysis
5.1 Five forces summary
- Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
- Chart on Market condition - Five forces 2023 and 2028
6 Market Segmentation by Type
6.1 Market segments
- Chart on Type - Market share 2023-2028 (%)
- Data Table on Type - Market share 2023-2028 (%)
6.2 Comparison by Type
- Chart on Comparison by Type
- Data Table on Comparison by Type
6.3 B2B - Market size and forecast 2023-2028
- Chart on B2B - Market size and forecast 2023-2028 ($ million)
- Data Table on B2B - Market size and forecast 2023-2028 ($ million)
- Chart on B2B - Year-over-year growth 2023-2028 (%)
- Data Table on B2B - Year-over-year growth 2023-2028 (%)
6.4 B2C - Market size and forecast 2023-2028
- Chart on B2C - Market size and forecast 2023-2028 ($ million)
- Data Table on B2C - Market size and forecast 2023-2028 ($ million)
- Chart on B2C - Year-over-year growth 2023-2028 (%)
- Data Table on B2C - Year-over-year growth 2023-2028 (%)
6.5 Market opportunity by Type
- Market opportunity by Type ($ million)
- Data Table on Market opportunity by Type ($ million)
7 Market Segmentation by Application
7.1 Market segments
- Chart on Application - Market share 2023-2028 (%)
- Data Table on Application - Market share 2023-2028 (%)
7.2 Comparison by Application
- Chart on Comparison by Application
- Data Table on Comparison by Application
7.3 Home appliances - Market size and forecast 2023-2028
- Chart on Home appliances - Market size and forecast 2023-2028 ($ million)
- Data Table on Home appliances - Market size and forecast 2023-2028 ($ million)
- Chart on Home appliances - Year-over-year growth 2023-2028 (%)
- Data Table on Home appliances - Year-over-year growth 2023-2028 (%)
7.4 Fashion products - Market size and forecast 2023-2028
- Chart on Fashion products - Market size and forecast 2023-2028 ($ million)
- Data Table on Fashion products - Market size and forecast 2023-2028 ($ million)
- Chart on Fashion products - Year-over-year growth 2023-2028 (%)
- Data Table on Fashion products - Year-over-year growth 2023-2028 (%)
7.5 Groceries - Market size and forecast 2023-2028
- Chart on Groceries - Market size and forecast 2023-2028 ($ million)
- Data Table on Groceries - Market size and forecast 2023-2028 ($ million)
- Chart on Groceries - Year-over-year growth 2023-2028 (%)
- Data Table on Groceries - Year-over-year growth 2023-2028 (%)
7.6 Books - Market size and forecast 2023-2028
- Chart on Books - Market size and forecast 2023-2028 ($ million)
- Data Table on Books - Market size and forecast 2023-2028 ($ million)
- Chart on Books - Year-over-year growth 2023-2028 (%)
- Data Table on Books - Year-over-year growth 2023-2028 (%)
7.7 Others - Market size and forecast 2023-2028
- Chart on Others - Market size and forecast 2023-2028 ($ million)
- Data Table on Others - Market size and forecast 2023-2028 ($ million)
- Chart on Others - Year-over-year growth 2023-2028 (%)
- Data Table on Others - Year-over-year growth 2023-2028 (%)
7.8 Market opportunity by Application
- Market opportunity by Application ($ million)
- Data Table on Market opportunity by Application ($ million)
8 Customer Landscape
8.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Drivers, Challenges, and Opportunity/Restraints
9.1 Market drivers
9.2 Market challenges
9.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2023 and 2028
9.4 Market opportunities/restraints
10 Competitive Landscape
10.1 Overview
10.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
10.3 Landscape disruption
- Overview on factors of disruption
10.4 Industry risks
- Impact of key risks on business
11 Competitive Analysis
11.1 Companies profiled
Companies covered
11.2 Market positioning of companies
Matrix on companies position and classification
11.3 303 AVENUE SP. Z O.O.
- 303 AVENUE SP. Z O.O. - Overview
- 303 AVENUE SP. Z O.O. - Product / Service
- 303 AVENUE SP. Z O.O. - Key offerings
11.4 Allegro.pl Sp. z o.o.
- pl Sp. z o.o. - Overview
- pl Sp. z o.o. - Product / Service
- pl Sp. z o.o. - Key offerings
11.5 Amazon.com Inc.
- com Inc. - Overview
- com Inc. - Business segments
- com Inc. - Key news
- com Inc. - Key offerings
- com Inc. - Segment focus
11.6 Ceneo.pl sp z.o.o
- pl sp z.o.o - Overview
- pl sp z.o.o - Product / Service
- pl sp z.o.o - Key offerings
11.7 Decathlon SA
- Decathlon SA - Overview
- Decathlon SA - Product / Service
- Decathlon SA - Key offerings
11.8 eBay Inc.
- eBay Inc. - Overview
- eBay Inc. - Product / Service
- eBay Inc. - Key news
- eBay Inc. - Key offerings
11.9 Empik Group
- Empik Group - Overview
- Empik Group - Product / Service
- Empik Group - Key offerings
11.10 Inter IKEA Holding BV
- Inter IKEA Holding BV - Overview
- Inter IKEA Holding BV - Product / Service
- Inter IKEA Holding BV - Key news
- Inter IKEA Holding BV - Key offerings
11.11 Media Expert Group
- Media Expert Group - Overview
- Media Expert Group - Product / Service
- Media Expert Group - Key offerings
11.12 OLX Global BV
- OLX Global BV - Overview
- OLX Global BV - Product / Service
- OLX Global BV - Key offerings
11.13 Organic Farma Zdrowia SA
- Organic Farma Zdrowia SA - Overview
- Organic Farma Zdrowia SA - Product / Service
- Organic Farma Zdrowia SA - Key offerings
11.14 Ubuy Co.
- Ubuy Co. - Overview
- Ubuy Co. - Product / Service
- Ubuy Co. - Key offerings
11.15 X Kom Sp. Z.o.o.
- X Kom Sp. Z.o.o. - Overview
- X Kom Sp. Z.o.o. - Product / Service
- X Kom Sp. Z.o.o. - Key offerings
11.16 Zalando SE
- Zalando SE - Overview
- Zalando SE - Product / Service
- Zalando SE - Key offerings
11.17 zooplus SE
- zooplus SE - Overview
- zooplus SE - Product / Service
- zooplus SE - Key offerings
Research Methodology
All our research reports employ a mixed-methods approach, leveraging both primary and secondary research techniques to develop a comprehensive and well-informed analysis. The methodology ensures a balanced perspective by combining data-driven insights with expert opinions.
1. Secondary Research
Secondary research formed the foundation of the study, offering a contextual understanding of the market landscape, historical trends, and existing data. This phase involved gathering and analyzing information from:
- Industry reports and whitepapers (e.g., McKinsey, Deloitte, Statista)
- Academic journals and case studies
- Company reports, investor presentations, and press releases
- Government databases and regulatory publications
- Trade publications, industry blogs, and news articles
2. Primary Research
To validate and complement secondary findings, extensive primary research was conducted. This included both quantitative data collection and qualitative insights, particularly through expert consultations.
a. Expert Consultations (Qualitative Primary Research)
In-depth interviews were conducted with a wide range of industry stakeholders, including:
- Industry experts and consultants
- Senior executives and decision-makers
- Product managers and supply chain professionals
- Academic researchers and analysts
b. Surveys and Questionnaires (Quantitative Primary Research)
Structured surveys were distributed among:
- End-users/consumers
- Retailers and distributors
- Business-to-business (B2B) buyers
3. Data Validation and Triangulation
Findings from secondary and primary sources were cross-validated through data triangulation to ensure accuracy, consistency, and reliability. This process involved comparing insights from different sources and reconciling discrepancies through expert feedback.
4. Analytical Tools and Frameworks
Various analytical models were applied to interpret the collected data:
- SWOT Analysis for understanding strengths, weaknesses, opportunities, and threats
- Porter’s Five Forces to assess market competitiveness
- PESTLE Analysis to evaluate external macroeconomic influences
- Forecasting Models using historical data trends and regression analysis
Conclusion
The combination of comprehensive secondary research and robust primary data collection—enhanced by expert consultations—ensured the development of a well-rounded and in-depth analysis. This approach enables strategic decision-making backed by both empirical evidence and industry expertise.
For detailed methodology for this particular report please write to us on info@syovi.com