Report
Adult Diapers Market In Middle East And Africa 2025-2029
Market Overview
The adult diapers market in the Middle East and Africa is projected to grow by USD 123.5 million, advancing at a CAGR of 4.11% from 2023 to 2028. This growth is driven by increased awareness in developing nations, rising elderly and disabled populations, and a surge in online sales. However, raw material price volatility remains a key challenge.
Key Market Drivers
- Rising Elderly Population: Countries such as Egypt, Saudi Arabia, and South Africa are experiencing demographic shifts with more elderly and disabled individuals needing incontinence solutions.
- Healthcare-Driven Demand: Chronic health conditions like diabetes, obesity, and neurological disorders are fueling demand for absorbent hygiene products.
- Online Convenience: E-commerce platforms provide discreet purchasing options, with growing acceptance of online payments and COD (cash on delivery) preferences.
- Product Innovation: Manufacturers are enhancing absorbency, odor control, and comfort with advanced materials and sustainable alternatives.
Market Trends
- Surge in E-commerce Sales: Online channels are expanding rapidly due to convenience, discretion, and broader product variety.
- Eco-Friendly Products: Demand is rising for biodegradable adult diapers made from plant-based ingredients like cotton and wood pulp to address environmental concerns.
- Technology Integration: Innovations include odor control features, smart moisture indicators, and leak protection technologies to enhance user comfort and health outcomes.
Market Challenges
- Raw Material Volatility: Fluctuating prices of essential components such as superabsorbent polymers and polypropylene are pressuring production costs.
- Environmental Impact: Concerns over disposable diaper waste are prompting a shift toward sustainable and reusable alternatives.
Key Players
Leading companies are investing in R&D, strategic partnerships, and product diversification. Key players include:
- Essity AB
- Kimberly Clark Corp.
- Unicharm Corp.
- The Procter & Gamble Co.
- Ontex BV
- Hayat Kimya San AS
- Abena UK Ltd.
- TZMO SA
- Domtar Corp.
- Hollister Inc.
These players vary in focus from category-specific to diversified corporations, with dominance determined by product range, geographic reach, and innovation capacity.
TABLE OF CONTENTS
1 Executive Summary
1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Country Market Characteristics
- Executive Summary - Chart on Market by Geography
- Executive Summary - Chart on Market Segmentation by Distribution Channel
- Executive Summary - Chart on Market Segmentation by Product
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning
2 Market Landscape
2.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
2.2 Market characteristics
- Market characteristics analysis
2.3 Value chain analysis
- Value Chain Analysis
3 Market Sizing
3.1 Market definition
- Offerings of companies included in the market definition
3.2 Market segment analysis
- Market segments
3.3 Market size 2025
3.4 Market outlook: Forecast for 2025-2029
- Chart on Middle East and Africa - Market size and forecast 2025-2029 ($ million)
- Data Table on Regional - Market size and forecast 2025-2029 ($ million)
- Chart on Middle East and Africa: Year-over-year growth 2025-2029 (%)
- Data Table on Regional - Market size and forecast 2025-2029 ($ million)
4 Historic Market Size
4.1 Adult Diapers Market in Middle East and Africa 2022 - 2024
- Historic Market Size - Data Table on Adult Diapers Market in Middle East and Africa 2022 - 2024 ($ million)
4.2 Distribution Channel segment analysis 2022 - 2024
- Historic Market Size - Distribution Channel Segment 2022 - 2024 ($ million)
4.3 Product segment analysis 2022 - 2024
- Historic Market Size - Product Segment 2022 - 2024 ($ million)
4.4 Geography segment analysis 2022 - 2024
- Historic Market Size - Geography Segment 2022 - 2024 ($ million)
5 Five Forces Analysis
5.1 Five forces summary
- Five forces analysis - Comparison between 2025 and 2029
5.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2025 and 2029
5.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2025 and 2029
5.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2025 and 2029
5.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2025 and 2029
5.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2025 and 2029
5.7 Market condition
- Chart on Market condition - Five forces 2025 and 2029
6 Market Segmentation by Distribution Channel
6.1 Market segments
- Chart on Distribution Channel - Market share 2025-2029 (%)
- Data Table on Distribution Channel - Market share 2025-2029 (%)
6.2 Comparison by Distribution Channel
- Chart on Comparison by Distribution Channel
- Data Table on Comparison by Distribution Channel
6.3 Online - Market size and forecast 2025-2029
- Chart on Online - Market size and forecast 2025-2029 ($ million)
- Data Table on Online - Market size and forecast 2025-2029 ($ million)
- Chart on Online - Year-over-year growth 2025-2029 (%)
- Data Table on Online - Year-over-year growth 2025-2029 (%)
6.4 Offline - Market size and forecast 2025-2029
- Chart on Offline - Market size and forecast 2025-2029 ($ million)
- Data Table on Offline - Market size and forecast 2025-2029 ($ million)
- Chart on Offline - Year-over-year growth 2025-2029 (%)
- Data Table on Offline - Year-over-year growth 2025-2029 (%)
6.5 Market opportunity by Distribution Channel
- Market opportunity by Distribution Channel ($ million)
- Data Table on Market opportunity by Distribution Channel ($ million)
7 Market Segmentation by Product
7.1 Market segments
- Chart on Product - Market share 2025-2029 (%)
- Data Table on Product - Market share 2025-2029 (%)
7.2 Comparison by Product
- Chart on Comparison by Product
- Data Table on Comparison by Product
7.3 Pad type - Market size and forecast 2025-2029
- Chart on Pad type - Market size and forecast 2025-2029 ($ million)
- Data Table on Pad type - Market size and forecast 2025-2029 ($ million)
- Chart on Pad type - Year-over-year growth 2025-2029 (%)
- Data Table on Pad type - Year-over-year growth 2025-2029 (%)
7.4 Flat type - Market size and forecast 2025-2029
- Chart on Flat type - Market size and forecast 2025-2029 ($ million)
- Data Table on Flat type - Market size and forecast 2025-2029 ($ million)
- Chart on Flat type - Year-over-year growth 2025-2029 (%)
- Data Table on Flat type - Year-over-year growth 2025-2029 (%)
7.5 Pant type - Market size and forecast 2025-2029
- Chart on Pant type - Market size and forecast 2025-2029 ($ million)
- Data Table on Pant type - Market size and forecast 2025-2029 ($ million)
- Chart on Pant type - Year-over-year growth 2025-2029 (%)
- Data Table on Pant type - Year-over-year growth 2025-2029 (%)
7.6 Market opportunity by Product
- Market opportunity by Product ($ million)
- Data Table on Market opportunity by Product ($ million)
8 Customer Landscape
8.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Geographic Landscape
9.1 Geographic segmentation
- Chart on Market share by geography - 2025-2029 (%)
- Data Table on Market share by geography - 2025-2029 (%)
9.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
9.3 Turkey - Market size and forecast 2025-2029
- Chart on Turkey - Market size and forecast 2025-2029 ($ million)
- Data Table on Turkey - Market size and forecast 2025-2029 ($ million)
- Chart on Turkey - Year-over-year growth 2025-2029 (%)
- Data Table on Turkey - Year-over-year growth 2025-2029 (%)
9.4 Iran - Market size and forecast 2025-2029
- Chart on Iran - Market size and forecast 2025-2029 ($ million)
- Data Table on Iran - Market size and forecast 2025-2029 ($ million)
- Chart on Iran - Year-over-year growth 2025-2029 (%)
- Data Table on Iran - Year-over-year growth 2025-2029 (%)
9.5 Saudi Arabia - Market size and forecast 2025-2029
- Chart on Saudi Arabia - Market size and forecast 2025-2029 ($ million)
- Data Table on Saudi Arabia - Market size and forecast 2025-2029 ($ million)
- Chart on Saudi Arabia - Year-over-year growth 2025-2029 (%)
- Data Table on Saudi Arabia - Year-over-year growth 2025-2029 (%)
9.6 Egypt - Market size and forecast 2025-2029
- Chart on Egypt - Market size and forecast 2025-2029 ($ million)
- Data Table on Egypt - Market size and forecast 2025-2029 ($ million)
- Chart on Egypt - Year-over-year growth 2025-2029 (%)
- Data Table on Egypt - Year-over-year growth 2025-2029 (%)
9.7 Rest of MEA - Market size and forecast 2025-2029
- Chart on Rest of MEA - Market size and forecast 2025-2029 ($ million)
- Data Table on Rest of MEA - Market size and forecast 2025-2029 ($ million)
- Chart on Rest of MEA - Year-over-year growth 2025-2029 (%)
- Data Table on Rest of MEA - Year-over-year growth 2025-2029 (%)
9.8 Market opportunity by geography
- Market opportunity by geography ($ million)
- Data Table on Market opportunity by geography ($ million)
10 Drivers, Challenges, and Opportunity/Restraints
10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2025 and 2029
10.4 Market opportunities/restraints
11 Competitive Landscape
11.1 Overview
11.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
11.3 Landscape disruption
- Overview on factors of disruption
11.4 Industry risks
- Impact of key risks on business
12 Competitive Analysis
12.1 Companies profiled
- Companies covered
12.2 Market positioning of companies
- Matrix on companies position and classification
12.3 Abena UK Ltd.
- Abena UK Ltd. - Overview
- Abena UK Ltd. - Product / Service
- Abena UK Ltd. - Key offerings
12.4 Chiaus (Fujian) Industrial Development Co. Ltd.
- Chiaus (Fujian) Industrial Development Co. Ltd. - Overview
- Chiaus (Fujian) Industrial Development Co. Ltd. - Product / Service
- Chiaus (Fujian) Industrial Development Co. Ltd. - Key offerings
12.5 Dentsply Sirona Inc.
- Dentsply Sirona Inc. - Overview
- Dentsply Sirona Inc. - Business segments
- Dentsply Sirona Inc. - Key news
- Dentsply Sirona Inc. - Key offerings
- Dentsply Sirona Inc. - Segment focus
12.6 Hayat Kimya San AS
- Hayat Kimya San AS - Overview
- Hayat Kimya San AS - Product / Service
- Hayat Kimya San AS - Key offerings
12.7 Hollister Inc.
- Hollister Inc. - Overview
- Hollister Inc. - Product / Service
- Hollister Inc. - Key offerings
12.8 Kimberly Clark Corp.
- Kimberly Clark Corp. - Overview
- Kimberly Clark Corp. - Business segments
- Kimberly Clark Corp. - Key news
- Kimberly Clark Corp. - Key offerings
- Kimberly Clark Corp. - Segment focus
12.9 Linette
- Linette - Overview
- Linette - Product / Service
- Linette - Key offerings
12.10 Ontex BV
- Ontex BV - Overview
- Ontex BV - Product / Service
- Ontex BV - Key offerings
12.11 Paul Hartmann AG
- Paul Hartmann AG - Overview
- Paul Hartmann AG - Business segments
- Paul Hartmann AG - Key offerings
- Paul Hartmann AG - Segment focus
12.12 Principle Business Enterprises Inc.
- Principle Business Enterprises Inc. - Overview
- Principle Business Enterprises Inc. - Product / Service
- Principle Business Enterprises Inc. - Key offerings
12.13 Rearz Inc.
- Rearz Inc. - Overview
- Rearz Inc. - Product / Service
- Rearz Inc. - Key offerings
12.14 Shamsan Industry Group
- Shamsan Industry Group - Overview
- Shamsan Industry Group - Product / Service
- Shamsan Industry Group - Key offerings
12.15 The Procter and Gamble Co.
- The Procter and Gamble Co. - Overview
- The Procter and Gamble Co. - Business segments
- The Procter and Gamble Co. - Key news
- The Procter and Gamble Co. - Key offerings
- The Procter and Gamble Co. - Segment focus
12.16 Tykables
- Tykables - Overview
- Tykables - Product / Service
- Tykables - Key offerings
12.17 Unicharm Corp.
- Unicharm Corp. - Overview
- Unicharm Corp. - Business segments
- Unicharm Corp. - Key news
- Unicharm Corp. - Key offerings
- Unicharm Corp. - Segment focus
13 Appendix
13.1 Scope of the report
13.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
13.3 Currency conversion rates for US$
- Currency conversion rates for US$
13.4 Research methodology
- Research methodology
13.5 Data procurement
- Information sources
13.6 Data validation
- Data validation
13.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
13.8 Data synthesis
- Data synthesis
13.9 360 degree market analysis
- 360 degree market analysis
Research Methodology
All our research reports employ a mixed-methods approach, leveraging both primary and secondary research techniques to develop a comprehensive and well-informed analysis. The methodology ensures a balanced perspective by combining data-driven insights with expert opinions.
1. Secondary Research
Secondary research formed the foundation of the study, offering a contextual understanding of the market landscape, historical trends, and existing data. This phase involved gathering and analyzing information from:
- Industry reports and whitepapers (e.g., McKinsey, Deloitte, Statista)
- Academic journals and case studies
- Company reports, investor presentations, and press releases
- Government databases and regulatory publications
- Trade publications, industry blogs, and news articles
2. Primary Research
To validate and complement secondary findings, extensive primary research was conducted. This included both quantitative data collection and qualitative insights, particularly through expert consultations.
a. Expert Consultations (Qualitative Primary Research)
In-depth interviews were conducted with a wide range of industry stakeholders, including:
- Industry experts and consultants
- Senior executives and decision-makers
- Product managers and supply chain professionals
- Academic researchers and analysts
b. Surveys and Questionnaires (Quantitative Primary Research)
Structured surveys were distributed among:
- End-users/consumers
- Retailers and distributors
- Business-to-business (B2B) buyers
3. Data Validation and Triangulation
Findings from secondary and primary sources were cross-validated through data triangulation to ensure accuracy, consistency, and reliability. This process involved comparing insights from different sources and reconciling discrepancies through expert feedback.
4. Analytical Tools and Frameworks
Various analytical models were applied to interpret the collected data:
- SWOT Analysis for understanding strengths, weaknesses, opportunities, and threats
- Porter’s Five Forces to assess market competitiveness
- PESTLE Analysis to evaluate external macroeconomic influences
- Forecasting Models using historical data trends and regression analysis
Conclusion
The combination of comprehensive secondary research and robust primary data collection—enhanced by expert consultations—ensured the development of a well-rounded and in-depth analysis. This approach enables strategic decision-making backed by both empirical evidence and industry expertise.
For detailed methodology for this particular report please write to us on info@syovi.com